今年早些时候,Gïk声称西班牙当局禁止他们将推出的蓝色饮品当作葡萄酒销售,因为颜色不对。尽管蓝色葡萄酒是百分之百的葡萄酒,但是没有明确的分类。Gïk 不得不重新贴标,将其产品作为“其他含酒精饮料”销售。
“In order to continue selling, we have been forced to stop labeling Gïk as a wine. Instead, we had to label it as a bastard category named ‘Other alcoholic drinks’. The main reason? There’s not a category for a blue wine, as there is no historic background for anything similar,” Gïk wrote in a statement. We had to change the composition to 99 percent wine and 1 percent grape to adapt the product to the current legislation.”
Gïk在声明中指出,“为了继续销售该产品,我们被迫不再将Gïk 标为葡萄酒销售,而是改为令人讨厌的‘其他含酒精饮料’类别。主要的原因是蓝色葡萄酒没有明确分类,因为历史上没有此类情况发生。我们不得不将该产品的成分改为99%葡萄酒,1%葡萄,以迎合当前的法规。”
Despite such hurdles, it’s unlikely that the wine color revolution will be stopped. People are drawn to unusual colors like blue and pink, even if it does make the wines look more like energy drinks, and most of them don’t really care about technical details like the category the wines are being sold in.
尽管立法者阻挠,葡萄酒颜色的变革也不太可能会停止。即便诸如蓝色或粉红色这样的颜色会使得葡萄酒看起来像功能饮料,但是人们仍会被这样不寻常的颜色所吸引,而且多数人也不甚在意关于葡萄酒按何种类别销售的技术细节。
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