今年,腾讯一直在与包括星巴克(Starbucks)在内的大量实体店签约。这家美国集团的几乎所有2600家中国咖啡厅都已接受微信支付(Weixin Pay)——杭州阿里巴巴园区的星巴克成为一个引人注目的例外。
“Tencent obviously wants to change that, and they need to build up infrastructure to compete with Alipay’s more mature offering,” he said. “Credit scoring is an essential part of that.”
“腾讯明显想改变局面,他们需要强化基础设施来跟阿里巴巴更成熟的产品与服务展开竞争,”他说,“信用评分是其中一个必不可少的部分。”
Both players have made big use of promotions, culminating in this week’s frenzy. Tuesday is the last day of Alipay’s “Golden Week”, when users will receive randomly allotted cash back, ranging from Rmb0.88 to Rmb4,888 ($0.13 to $728). Tencent begins its promotional day on Tuesday — August 8, which sounds like “wealth” in mandarin.
两个对手都进行了大力推广,在本周达到疯狂顶点。周二是阿里巴巴“黄金周”的最后一天。在该活动中,用户将随机收到奖励金,从0.88元人民币至4888元人民币(0.13美元至728美元)不等。腾讯在8月8日周二启动推广日——8在汉语里听起来像是“发”。
Tencent could not be reached for comment.
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