在中国火得不要不要的优衣库进入美国市场后却水土不服,亏损连连。截至目前,美国优衣库门店仅剩45家。近日优衣库在美国机场推出服装自动贩卖机,难道是想借此扭转亏损的颓势?
A fresh new shirt delivered at the push of a button is now on offer for travellers in the US.
在美国的旅客们现在只需按一个按钮,就能买到一件崭新的衬衫。
Japanese fashion brand Uniqlo has installed a vending machine dispensing clothing at Oakland Airport in California.
日本时装品牌优衣库在美国加州的奥克兰机场安装了一个服装自动贩卖机。
Nine other machines will pop up at airports and malls at sites including Los Angeles, Houston and New York in the coming months.
未来几个月优衣库还将在洛杉矶、休斯顿和纽约等地的机场和购物中心陆续安装9台服装自动贩卖机。
They will stock men and women's shirts and lightweight jackets.
自动贩卖机将出售男女衬衫和轻型夹克。
Uniqlo USA chief executive Hiroshi Taki said the technology brought "convenience to travellers looking for a warm jacket without the bulk or a versatile undershirt".
优衣库美国区总裁泷宽志说,这一技术将为“寻求保暖又轻盈的夹克或多功能内衣汗衫的旅客带去便利”。
The company hopes the gimmick will help entice customers to the Asian brand, which has struggled in its attempts to penetrate the US market.
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2020-09-15
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