Louis Vuitton introduced its Tambour Horizon smartwatch to the world today, but its newest digital timepiece carries a special significance for the biggest market for luxury watches: it’s the first watch on Google’s Android Wear system to work in China.
路易威登(Louis Vuitton,以下简称“LV”)今日在全球发布了其最新款智能腕表“Tambour Horizon”,对巨大的奢侈品腕表市场来说,这款腕表还有一个重大意义:这是谷歌的安卓腕表系统首次进入中国市场。
The luxury label released a campaign video for the watch today, featuring China’s Justin Beiber, Luhan, among other global stars.
LV今日还为该表发布了系列广告,在众多全球明星中尤其突出了有“中国贾斯汀·比伯”之称的鹿晗。
The Tambour Horizon’s ability to operate seamlessly with China’s internet comes as the market is witnessing a rebound in demand for luxury timepieces following a rocky period for the industry caused in part by China’s luxury gifting crackdown. That demand is also apparent for smartwatches—about 70 percent of respondents in a recent survey by RBC Capital Markets said they were planning to buy a smartwatch in the next year.
中国曾对奢侈品送礼成风的行为严加打击,导致奢侈品行业陷入低迷期,如今腕表市场似乎有所回暖,Tambour Horizon因此全方位进入了中国市场。对奢侈品市场的需求回暖在腕表领域显露无遗。据加拿大皇家资本银行(RBC Capital Markets)最近的一项调查显示,受访者中大约70%的人表达了明年将购买智能手表的意愿。
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