Not only does the French fashion house’s parent company LVMH want a larger piece of the market share in China, it is setting itself up to compete with Apple. The tech company is still the leading global smartwatch brand, after first introducing its collection to the market in 2017. In China, Apple has already taken steps to capture designer-savvy affluent Chinese shoppers, teaming up with Hermès to create a more stylish, high-end option for consumers.

法国时尚巨头LVMH不但想在中国市场占领更大份额，而且欲与苹果公司抗衡。苹果目前仍然是全球智能手表的领军者，于2017年推出了首款智能手表系列。而且苹果早已抢先瞄准了懂设计、钱包又充足的中国消费者，与爱马仕（Hermès）共同为之打造了更时尚、高端的智能手表。

“Right now, when [the] Chinese travel, they have to travel with two watches: one for China and one for the rest of the world,” Louis Vuitton chairman and chief executive Michael Burke told Business of Fashion in an interview. “If a Chinese citizen buys the Horizon watch in Paris, when they land in Shanghai and they reboot the watch, it boots automatically on the Chinese operating system.”

LV董事长兼首席执行官迈克尔·伯克（Michael Burke）在访谈中告诉《时尚商业》（Business of Fashion）：“现在中国游客旅游的时候要带两块表：一块是中国时间，一块是世界时间。但是在巴黎买了Horizon的话，回上海后重启一下手表，就能自动切换到中国时间。”

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