"Mobike is always trying new ways to support our community of users and make riding Mobikes a safe, fun and fashionable experience. It's summer, rain season in many cities, so a well-designed rain coat is needed for safe riding," the company said in a statement in response to an inquiry from China Money Network.
该公司在回应中国货币网的询问时说:“摩拜一直在探寻新的方法来更好地为用户群服务,让摩拜骑行成为一件安全有趣又时尚的经历。现在正是夏季,也是许多城市的雨季,因此,为了行车安全,一件设计完善的雨衣是必不可少的。”
It remains to be seen if bike riders would buy such an expensive raincoat. At RMB268, it is nearly ten times more expensive than what is available in convenience stores and supermarkets. Mobike says it teamed up with independent designer brand exciTing to jointly design and produce the raincoat, which features reflective stripes and uses high quality fabric.
然而广大用户是否会购买价格如此昂贵的雨衣则尚待分晓。这件雨衣的售价为268元,比便利店和超市出售的雨衣贵了将近10倍。摩拜公司称,这款雨衣是他们和独立设计师品牌exciTing联合设计并生产的,雨衣采用了高等纤维,衣服上还有反射式条纹。
Investors have long argued that Mobike could monetize its over 100 million registered users in multiple creative ways, including posting advertisement on the body of the bicycles, much like buses or subways. But Mobike and its close rival ofo have so far not tested this strategy.
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