国内英语资讯:Marathon fever sweeps across China in slapping pace_时事

国内英语资讯:Marathon fever sweeps across China in slapping pace

And marathon even becomes a new sense of fashion in China as many a runners are eager to share their running pictures on social media, which help promote marathon to a great extent.

IMAGES OF CONCERNED PARTIES

The marathon fever in China is also closely related to the local governments, according to Zhang Xin, deputy director of Chong Qing Sports Bureau, as most of them are held under the auspices of local governments, even as far as Lanzhou in the northwest Gansu province.

"As China is speeding up its urbanization in recent years, the municipal authorities are happy to have a sports event to further display and promote their cities," said Zhang.

Due to its large participation and nationwide media coverage, marathon has been considered by the local governments as an important carrier to enhance the images and influence of their cities.

Thus, many cities single out their unique routes across scenic spots and historical attractions, not only to boost the fitness for the people but also to promote their local tourism.

And the bulging popularity of marathon also gripped the attention of enterprises to promote their own brands and products.

The Chongqing Marathon was once on the brink of being abandoned due to lack of sponsors in 2017, nowadays a large number of well-known enterprises rushed to sponsor the event since 2017, as sportswear and equipment manufacturing enterprises have also developed their varieties of high-tech shoes, equipment and software, according to Li Wei.