Realme在印度市场扩张最吸引人的一点就是它高度复制了小米在该国的销售模式,像小米一样,Realme手机在第一年为了节约成本只在网上销售。上一季度该公司开始在印度线下商店里销售手机,在智能手机总销量中占比超过三分之二。
In terms of online-only shipment, the company’s market share has ballooned to 26.5% in Q3 2019 from 16.5% in Q2 this year, the research firm said.
市场研究公司说,仅从网上发货数量来看,该公司所占的市场份额从2019年第二季度的16.5%猛增到第三季度的26.5%。
Realme has launched more than a dozen aggressively priced smartphone models so far, all priced between $80 to $240 — the sweet spot in the local market. In fact, IDC says Realme’s C2, 3i and 3 models — priced between $80 and $110 — were the top-selling phones for the company in Q3 this year.
目前Realme已推出十多种价格低廉的智能手机,售价都在$80至$240之间,是当地市场最佳价格区间。IDC说其实RealmeC2、Realme3i和Realme3这三款售价在$80至$110之间的手机是今年第三季度该公司最畅销的手机。
Like Xiaomi’s handsets, Realme smartphones pack above the punch — sporting some of the highest-end hardware modules for their price range. The $80 Realme C2 features a six-inch HD+ display, 3+2 rear megapixel cameras, 4,000 mAh battery, 2GB of RAM and 16GB of expandable storage — and it supports 4G networks and has a facial unlock feature.
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