Which?对2018年“黑五”打折出售的83种商品的价格进行了为期一年的追踪,从“黑五”之前的6个月到之后的6个月。研究人员发现,只有四件商品的价格在“黑五”当天的售价更低,仅占全部商品的5%。
Six in ten of the products on offer, which included speakers, soundbars and kitchen appliances, were cheaper or the same price on at least one day in the six months before the event.
六成的“黑五”打折商品,其中包括扬声器、条形音箱和厨房电器,售价与“黑五”前6个月内某天的价格相同,甚至更贵。
And Which? found that three in four products were cheaper or the same price in the six months afterwards, when compared with the deals offered in two weeks around Black Friday.
Which?还发现,与“黑五”两周促销期间的价格相比,四分之三的商品在“黑五”之后6个月内的价格更便宜或者相同。
Natalie Hitchins at Which? said: ‘We have repeatedly shown that “deals” touted by retailers on Black Friday are not as good as they seem. Time-limited sales can be a good opportunity to bag a bargain, but don’t fall for the pressure tactics around Black Friday. Our investigation indicates that this popular shopping event is all hype and there are few genuine discounts.’
Which?的娜塔莉·希金斯说:“我们一再表明,零售商吹捧的‘黑五’促销并不像看上去那么好。限时促销可能是捡便宜的好机会,但不要陷入‘黑五’期间的压力战术。我们的调查显示,这个受欢迎的购物活动都是炒作,几乎没有真正的折扣。”
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