So they settled on a name they thought would read as gender-neutral: MZ Wallace. All of this forethought has paid off: Now, the brand launches its first men's product line, officially called the Bleecker Collection, which includes duffels, messenger bags, and backpacks, and comes in black and blue camo.

于是她们选了一个自认为比较中性的名字：MZ Wallace。其先见之明得到了回报：如今该品牌推出了第一款男士系列产品，其正式名称为Bleecker系列，该系列产品里有蓝黑迷彩色的露营用品、邮差包和背包。

And unlike some of the brand's counterparts, who have had to create entirely new brands for male customers (Kate Spade launched Jack Spade, and Rebecca Minkoff launched Uri Minkoff), MZ Wallace now sells both men and women's products under the same brand.

不像同行中的其他品牌，MZ Wallace如今在同一个品牌下销售男士和女士产品，而其他品牌则不得不为男性顾客创立全新的品牌，例如，Kate Spade推出了Jack Spade（杰克·丝蓓），Rebecca Minkoff推出了Uri Minkoff（乌里·明科夫）。

Transitioning from a women's brand to a unisex brand can be a smart business move, one that potentially doubles the size of your market. But it's also tricky, thanks to deeply entrenched gender norms.

从女性品牌转变为男女通用品牌或许是一项明智的商业举措，因为这可能会使你的市场规模扩大一倍。但由于根深蒂固的性别常规，这也会很棘手。

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