Forget about uniqueness
礼物无需独特
Galak also suggests not getting hung up on giving the most unique gift out there. Sometimes something that many people desire or many others have can be exactly what someone wants.
盖拉克还指出,不要一心只想送独一无二的礼物。有时候许多人想要的东西或者许多其他人拥有的东西也许正是某人想要的礼物。
One study showed that we tend to focus on a recipient’s unique traits and personality as we shop for them. But this hyper-specificity leads us to ignore other aspects of their wants and needs, which may make us buy them an inferior gift. We also tend to want to buy different gifts for multiple people, even if they might all be happier with the same thing – and might never compare gifts at all.
一项研究显示,我们在选购礼物时,往往会关注收礼者的个性。但是这种高度特异性让我们忽略了他们其他方面的需求,这也许会导致最后送出的礼物不那么令人满意。我们也倾向于为多个人买不同的礼物,即使他们可能都喜欢同样的东西——而且也许永远不会互相比较。
In order to feel like a good gift giver, people erroneously feel like they need to diversify the gifts, even at the cost of giving the best present, according to Galak. You might also overlook buying something that you own because you don’t want to undermine your own sense of individuality.
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