THE SWIPE REPLACED AN ARDUOUS PROFILE-CREATION PROCESS
左滑右滑取代了繁琐的个人资料建立流程
The swipe was born only seven years ago, and in that time, it's conquered online dating and made it mainstream. Dating apps are expected to top 25 million users in the US this year, and as of 2017, 39 percent of heterosexual couples in the US said they met online, up from 22 percent in 2009, according to a recent study.
“左滑右滑”是7年前问世的,那时它迅速成为网上交友的主流。最近的一项研究表明,今年,全美交友软件的用户最高达250万人,截至2017年,美国39%的异性情侣表示他们相识于网络,而2009年这一比例为22%。
Tinder lowered the barriers to online dating. Profiles are bare, and picking people you're interested in is borderline thoughtless. Instead of requiring work up front, daters download an app and immediately start matching. Even more brilliant, Tinder, at one time, required daters to link their Facebook account, filling in some essential profile details like their age and school. It relied on phones' built-in GPS to determine where daters were located and populate potential matches from there. The simplicity of the app, at a time when smartphones were taking off, set Tinder on an upward trajectory.
Tinder降低了网上交友的门槛——可以不填写个人资料,左滑右滑配对对象也全凭个人喜好。网恋者无需做准备工作,只需下载应用程序即可开始配对。更棒的是,Tinder要求用户将其脸书账户与Tinder账户关联,并填写年龄和学历等基本信息。Tinder通过手机内置的定位系统来确定用户的位置,并为其配对附近的潜在对象。Tinder软件简单易懂,在智能手机逐渐普及的年代,Tinder软件也搭上了发展的“顺风车”。
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