In 2017, Nike's Pro Hijab first became available on the global market. The moisture-wicking head covering made sports more comfortable and accessible for competitive female Muslim athletes, a group long overlooked by major athletic wear brands.
2017年耐克的伊斯兰头巾(Pro Hijab)首次在全球市场上推出。这款吸湿头巾使参与竞技的穆斯林女运动员可以更舒适、更容易地参与运动,而长期以来,穆斯林女运动员一直被主要运动服装品牌所忽视。
The winner of Fast Company's top design award that year, it has gone on to be a hit: According to Morocco World News, sales of the design rose 125% in the first quarter of 2019.
这款头巾赢得了当年《快公司》的最高设计奖,并大获成功:据《摩洛哥世界资讯报》报道,这款设计2019年第一季度的销量增长了125%。
Now, Nike is releasing yet another garment for Muslim women: a modesty swimsuit.
如今耐克又推出了另一款适合穆斯林女性的服装:端庄的泳装。
Technically the suit is made up of separate pieces: a hijab, a tunic, and pants. "We really love to design products for athletes [especially] when we see an underutilized part of the market, or when people can't participate in the area they want to participate in," says Martha Moore, creative director vice president at Nike, via Skype call. "We were fortunate enough to travel to southeast Asia, and do that thing that designers do: observe."
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