国际英语资讯:Spotlight: Expert at CES 2020 sheds light on why China leads in e-commerce_时事

国际英语资讯:Spotlight: Expert at CES 2020 sheds light on why China leads in e-commerce

China had a cash-based payment system with low credit card penetration, so there were few barriers to the adoption of mobile payments, according to Weisblum. This has allowed for the rapid development of a robust Chinese internet and super-apps like WeChat, which exceeds the functionality of American apps and provided more interactive opportunity for retailers to customers.

"Think of all the apps we use on a daily basis, like Apple Pay, YouTube, Uber, Instant messaging, etc., WeChat has the ability to do all that and more within one app," Wisebaum explained to hundreds of audience members, WeChat functionality includes text messaging, document exchange, mobile payments, photo-sharing, video-sharing, social media, language translation, and is linked to food delivery services, rideshare services.

"It is the app of choice for virtually all Chinese and enjoys 1.2 billion active users monthly worldwide," he said, as his words made many audience members' eyebrows rise.

Weisblum also noted that U.S. retailers' pain points were customer personalization, customer profiling and analytics, all areas in which China excels.

Sharing the vast amounts of user data generated and captured in China resulted in much more user feedback, faster product iterations and the rapid development of a far more personalized user experience.

He contended that U.S. retailers can learn a lot from China's robust integration of AI and analytics into their retail industry, driving local e-commerce industry, enhancing customer engagement, and improving the personalization of the customer experience.