"Our success in the U.S. market is really a big surprise," said Louis Lu, CEO of Lava Music, a Chinese music and technology provider who has created the world's first unibody injection-molded carbon-fiber guitar.
Lava Music released its first product in 2017 and entered the U.S. market in September 2019. The company sent its guitars to several prominent YouTube bloggers for performance, drawing attention from a large number of music fans. One of the videos got over a million hits in the first week.
"We became top traveler guitar seller on Amazon in only one month after we entered the U.S. market, selling hundreds of guitars each month," Lu told Xinhua, adding that the company is ready to expand sales in the United States.
"The NAMM Show is a great chance for us to be familiar with the U.S. market. Some U.S. retailers including the Guitar Center, the largest music retailer chain in the United States, have come to us," he said.
"Next year, we would like to get a much larger, more centered area on the NAMM Show," Lu said.
Traditional Chinese folk music performance in the exhibition area of Shanghai No.1 National Musical Instruments Factory attracted many visitors. It's the 12th time for the leading traditional Chinese musical instrument enterprise, founded in 1958, to take part in the NAMM Show.
"We need to cultivate and build up the traditional Chinese musical instrument market in North America. It's the reason for us to showcase various traditional Chinese musical instruments at the NAMM Show year-after-year," said Wang Guozhen, director of Shanghai No.1 National Musical Instruments Factory.
【国际英语资讯:Spotlight: Chinese companies gain strong foothold in U.S. leading music industry show】相关文章:
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