"Yet these two value propositions are much stickier than fashion and glamour, which is how we get to today," she said.
她说:“然而,健康和健身比时尚美丽更深入人心,因此苹果手表销量才会这么高。”
The company also benefits from its greater ecosystem of iPhone, iPad and other Apple-branded products. While Swiss companies also sell smartwatches, they operate in the Android ecosystem.
苹果手表还得益于苹果手机、iPad和其他苹果产品构成的更大的生态系统。尽管瑞士公司也出售智能手表,但是在安卓的生态系统内运作的。
Still, analysts said that this doesn't spell the end of the Swiss watch as a luxury status symbol, even if it is falling behind in the smartwatch competition.
尽管如此,分析师表示,即使在智能手表的竞赛中落后了,这并不代表瑞士手表作为奢侈品象征的地位终结。
Vincent Thielke, a research analyst at market research firm Canalys, pointed out that Swiss watches are about twice as expensive as Apple watches on average ($1,000 versus $500), and in terms of absolute US dollars generated, the Swiss watch industry outperformed Apple Watch last year.
市场调研机构Canalys的一名研究分析师文森特·希尔克指出,瑞士手表的平均价格是苹果手表的两倍(前者均价1000美元,约合人民币7035元,后者均价500美元)。如果是按销售额来计算,去年瑞士手表行业的业绩超过了苹果手表。
【瑞士手表风光不再?苹果手表去年销量超过整个瑞士手表业】相关文章:
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