Looking at unit sales alone doesn't tell the full picture. Apple Watches might need to be replaced more frequently than Swiss watches to upgrade their technology and boost battery life, all of which could bump up Apple's unit sales number, said Thielke. He added that the Apple Watch could also be attracting newer audiences who might never have purchased a Swiss watch.
单看销量不能窥得全貌。希尔克指出,相比瑞士手表,苹果手表需要更频繁的替换,以获得升级的技术和更长的电池寿命,所有这些因素都会提高苹果手表的销量。他补充说,苹果手表吸引的新用户可能从未购买过瑞士手表。
"Apple Watches cater to a much broader consumer base, including young customers and gadget lovers," said Thielke. "For these groups, it may be more important to adopt a smartwatch for technological or health reasons rather than because of an appreciation for 'timeless timepieces.'"
希尔克说:“苹果手表面向更广大的消费者群体,包括年轻消费者和电子设备爱好者。对这些群体来说,选购智能手表时,科技或健康因素也许比永恒更重要。”
The Swiss watch's position as a status symbol is safe, given its luxury pricing and different watch faces and designs to choose from, said Kaul, the Omdia analyst. "The only way to increase the uniqueness or status of the Apple Watch is to invest in a designer band."
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