It's easy to remember the 2017 Olympic Games, when the U.S. women's gymnastics team won gold. The image is still burned into my retinas, not from the athletes' blinding smiles, but from what they wore on the podium that evening: Gray and black tracksuits punctuated by electrically lime Nike "Volt" colored sneakers—a color that was suddenly everywhere, and is still fetishized by the high-design techwear industry.
人们很容易想起,在2017年奥运会上,美国女子体操队赢得金牌时的情景。如今依然浮现在我眼前的不是运动员们灿烂的笑脸,而是她们当晚在领奖台上穿着的灰黑相间的运动服以及耐克荧光灰色的“Volt”(伏特)运动鞋,当时这种荧光灰突然流行起来,而如今它依然备受时尚设计服装行业的追捧。
Volt has continued to be the color of progress in sports, a literal, brighter future looking right at you—and so over the years, Nike has resurrected it for important product launches.
Volt一直代表着体育行业发展中的流行色,包含着你将迎来更美好的未来的意味,因此,多年来,耐克在发布重要的产品时重新启用了该品牌。
But at this year's Olympics in Tokyo, the tracksuits and shoes that Nike will provide athletes are a complete 180 from previous years. The uniforms are neutral in color—they appear to be white, but are actually a very faint gray.
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