The creativity and simplicity of some of the most successful brands are what made them instantly recognizable and memorable. Without difficulties, they communicate to their audience precisely the message they want to send. However, the origins of some of them are more interesting than you might think.
一些成功品牌的创造力和简洁性让他们能够立刻被辨认出来、被人们记住。他们毫无困难地准确地向大众传达他们想要传达的信息。然而,这些著名品牌中,一些品牌的起源比你想得可能还要有趣。
Pepsi, a drink for indigestion
百事,一种治疗消化不良的饮料
Like many other carbonated beverages, Pepsi began to be sold as a remedy for indigestion. Pharmacist Caleb Bradham prepared it in the soda fountain of his pharmacy using a mixture of sugar, caramel, water, lemon oil, kola nuts, and nutmeg. The original name was "Brad's Drink," which he sold with the slogan: "Exhilarating, Invigorating, Aids Digestion."
像许多其他碳酸饮料一样,百事可乐一开始作为消化不良的治疗措施而出售的。药剂师凯勒·布莱德汉姆在他的药房中准备了一种用糖、焦糖、水、柠檬油、可乐果和肉豆蔻混合而成的苏打水。它原来的名字叫"布莱德的饮料",而他售卖这种饮料的口号是:“兴奋,振奋,帮助消化。”
The drink turned out to be so popular that Bradham decided to change its name to a more attractive one. So, drawing inspiration from the word dyspepsia, the medical name for indigestion, and the kola nut that was part of the recipe, he renamed the product "Pepsi-Cola." Nowadays, this centennial drink is a brand that has steadily grown thanks to the advertisements done by distinguished artists and celebrities.
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