Presumably, because “zettai ryouiki,” is a “total magnet for the male gaze," one can assume this marketing strategy would work particularly well for products or services geared to a male audience.
It’s not only advertisers who are taking advantage of the popularity of the trend. The band Green Day had girls stamp an ad on their thighs as a marketing campaign for their new album, !Uno!.
Though it could be classified as a blatant objectification of the female body, Absolute Territory PR’s crafty campaign is a glimpse into the future of advertising. It’s been theorized that in just a few years advertisers will be able to use augmented reality to float digital ads in prominent places that you would need special glasses or contacts to see. It’s a brave new world.
(Read by Brian Salter. Brian Salter is a journalist at the China Daily Website.)
双语资讯
(Source: Yahoo)
来见识一下有史以来最大胆露骨的广告方式吧。在日本,一些公司用年轻女孩的光腿作为广告牌,印上图案进行宣传。
真的有人愿意为了得到那点额外的小钱而将自己的身体变成广告牌吗?日本的广告商就指望有女孩愿意出租玉腿,他们出钱以换得对女孩大腿的使用权。参加这种广告活动的女孩在大腿上贴上暂时性商标纹身,然后花一整天时间向路人展示。想让自己的大腿有资格成为广告空间,你必须年满18岁,而且在社交网站上至少有20个好友。这一主意源于广告业的一条真理,就是“哪里有眼球,哪里就有广告”。
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