Psychologists say there are also underlying reasons why people bleach their skin - but low self-esteem and, to some degree self-hate, are a common thread.
But skin-lightening is not just a fascination and obsession of women. Congolese hair stylist Jackson Marcelle says he has been using special injections to bleach his skin for the past 10 years. Each injection lasts for six months.
Entrenched in the minds of many Africans from a young age is the adage "if it's white, it's all right", a belief that has chipped away at the self-esteem of millions.
Until this changes, no amount of official bans or public information campaigns will stop people risking serious damage to their health in the pursuit of what they think is beauty.
双语资讯
Source: BBC
南非以“彩虹之国”著称,这也是曼德拉对该国的称呼。这里每个人都以自己的种族和文化遗产自豪。但对于某些南非黑人来说,肤色太黑却成为他们的困扰。
开普敦大学最新研究表明,1/3的南非女性会漂白皮肤,原因就像该国的文化一样多种多样,但大多数女性表示使用美白产品是因为想要“肤色白皙”。
当地皮肤科医生说,越来越多的病人因为长年漂白皮肤而导致皮肤受损,很多时候这种损害是不可逆的。
在非洲和亚洲的许多地区,人们认为肤色白皙的女性更漂亮,更加成功,也更容易嫁得如意郎君。
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