While beer goggles often end in bad decisions, researchers have found that just enough alcohol can boost creativity.
酒醉后的啤酒眼们 One enterprising Danish firm has now created a beer to boost creativity - and even a bottle that ensures you drink the perfect amount.
丹麦的一家积极创新的公司已经酿制出一种可以激发创造力的啤酒——只需一瓶就能足够让你的创造力爆发。
Called the Problem Solver, it comes with a scale so you can drink the perfect 'goldilocks' amount based on your weight.
啤酒名为“问题解决者” University of Illinois at Chicago professor Jennifer Wiley recently concluded that the average man produces his most creative thinking with an alcohol level of 0.075%.
美国伊利诺伊大学 Known as the creative peak, it's considered the ideal state for problem solving, inventing and generally coming up with great ideas.
创造力的顶点状态也就意味着人们能够产生各种奇思妙想,完美地解决问题。
Marketing agency CP+B Copenhagen worked with Rocket Brewing to engineer a beer that claims to enable the average person to reach the desired 0.075%.
为了酿造出能让人们到达0.075%理想值的啤酒,丹麦市场营销机构CP+B Copenhagen和啤酒酿造厂Rocket Brewing展开了合作。
The craft IPA has a bottle indicator showing body weights, so the average man can get just the right amount.
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