这款手工精酿啤酒的瓶身标有对应的体重范围,一般人都能够喝进让自己到达峰值的酒量。
'The Problem Solver is a handcrafted Indian Pale Ale brewed to tickle taste buds and brain cells,' the firm says.
公司称“问题解决者是手工酿制的印度淡啤 'It has a refined bitterness with a refreshing finish.
“精炼的苦涩夹杂清爽的余味。”
'The indicator on the bottle makes is easy to find your creative peak.'
“瓶身说明能让你轻松找到创造力的峰值。”
However, it does warn the approach does have its pitfalls.
不过,该公司也对可能存在的隐患提出了警告。
'Enjoying the right amount will enhance your creative thinking. Drinking more will probably do exactly the opposite,' the firm says.
“适度饮酒能增强你的创造思维,但过度饮用可能会适得其反。”
CP+B Copenhagen managing director Mathias Birkvad told Fastco the idea came about when they came across Wily's research.
得知威利的相关研究结果后,CP+B Copenhagen主管马蒂亚斯・博克瓦德 'We have often experienced that the best creative ideas, that we have come up with, are not necessarily done within the agency walls, but often at after-hours social gatherings at our local pub,' says Birkvad.
博克瓦德说:“我们有过不少这样的经验,人们最具创造力的时刻并不一定是在办公室,下班后到酒吧参与社交活动往往能让人们想出更多好主意。”
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