Like Uber and Airbnb, Rent the Runway was founded in the wake of the Great Recession. Fueled by mountains of private capital, these companies tapped the power of smartphone apps to make it easy for strangers to share their cars, homes and even clothing. Along the way, they upended the traditional taxi, hotel and retail industries.

同优步和爱彼迎一样，Rent the Runway是在大萧条时代后创立的。在大量民间资本的推动下，这些公司利用智能手机应用的便利让陌生人分享自己的汽车、房屋甚至衣服。这一路走来，它们对传统的出租车、酒店和零售行业造成了颠覆性打击。

Now the pandemic may upend them. These businesses' survival depends on convincing customers it is safe to share at a time when health authorities are warning everyone to keep their distance.

现在这场大流行病可能会让它们颠覆。这些企业的生死存亡取决于能否在卫生部门警告大家保持距离的这样一个时期，让顾客相信共享还是安全的。

Rent the Runway is not the only company emphasizing its cleanliness and safety rules to reassure customers.

Rent the Runway不是唯一一个强调自己在清洁和安全方面的规定以让顾客安心的企业。

Airbnb has created new cleaning protocols for hosts, including training on how to disinfect a home in partnership with former US Surgeon General Vivek Murthy.

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