A recent study from market research firm Nielsen found that around 30% of online consumers in Nigeria, South Africa and Kenya shopped more online during the lockdown period.

市场调研公司尼尔森的一项新研究发现，尼日利亚、南非和肯尼亚约有30%的网购消费者在封锁期间消费量增加了。

But Fredriksson warns that it won't all be plain sailing. "The shift to online platforms and services is far from automatic in Africa," he says, adding that many countries lag in terms of broadband access, transport and infrastructure.

但是弗莱德瑞克逊警告称，网购的发展不会一帆风顺。他说：“向网上平台和服务的转变不会在非洲自动完成。”他补充道，许多非洲国家在宽带覆盖率、交通和基础设施方面都很落后。

The biggest hurdle is gaining consumer trust, says Obiajulu. But the pandemic could be the turning point.

欧比亚由路说，最大的障碍就是获取消费者的信任。但是大流行病可能是转折点。

"Individuals won't be buying the same way as they used to before," he says. "People are becoming comfortable with the fact that they don't need to step into the market to get what they need to eat. We are positioning ourselves for that new normal."

“个体消费者不会再像过去那样购物，”他说，“人们正逐渐接受一个事实：他们无需走进市场也能获得他们需要的食物。我们正在适应这个新常态。”

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