联合利华现在计划为其在亚洲销售的Fair & Lovely品牌重新命名。
The Associated Press reports that the change will involve dropping the word “fair,” per a statement from Hindustan Unilever Limited. The new name is said to be awaiting regulatory approval.
美联社报道称,根据联合利华印度有限公司的一份声明,这一改变将包括弃用“白皙”一词。据说新名称还在等待管理机构的审批。
In the release, Unilever stressed that its Fair & Lovely range “has never been, and is not, a skin bleaching product.” The global consumer company said its advertising for the Fair & Lovely products has been evolving since 2017.
联合利华在声明中强调说,该公司的Fair & Lovely系列“从来不是一个美白产品”。这家全球消费品公司称,自从2017年以来他们为Fair & Lovely制定的营销方案一直在演变。
Competitor Johnson & Johnson also recently revealed it would be pulling two skin-whitening products lines from sale in Asia and the Middle East, with plans to launch Band-Aid bandages to match more diverse skin tones.
联合利华的竞争对手强生公司最近也透露,将会停销在亚洲和中东销售的两条美白产品线,并计划推出适合更多样化肤色的邦迪创可贴产品。
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