The increased use of face masks has impacted make-up sales. “Categories such as eye liner, mascara, eyeshadow and brow products will see an increase in usage while the bottom half of the face remains hidden,” Margaux Caron, global beauty analyst for Mintel, told The Telegraph recently.
口罩使用的增加对化妆品销量造成了影响。市场研究咨询公司英敏特的全球美容分析师玛尔戈·凯伦近日告诉《每日电讯报》说:“在下半部分脸被遮盖时,眼线笔、睫毛膏、眼影和眉妆产品等类别的化妆品使用量将会增加。”
mascara [mæˈskærə]: n. 睫毛膏
"By contrast, lip products will suffer from this new habit with categories that smudge easily like liquid lipsticks and glosses particularly impacted.”
“相比之下,唇妆产品将会因为戴口罩这一新习惯而受到冲击,那些容易被蹭花的液体唇膏和唇彩等产品尤其受影响。”
戴口罩化妆时需要注意以下三件事
Pick a longer-lasting foundation
选择更持久的粉底
Wearing masks will likely change the types of foundations and concealers we use. "Foundations and face products that do not transfer on masks will gain popularity as consumers will still aim for even skin tone on exposed areas of their face,” says Caron. “This will challenge the enduring ‘glow’ trend, and will likely be replaced by matte products that provide long-lasting coverage requiring limited to no upkeep throughout the day."
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