6.Treat employees like customers. If you want to inspire your customers, you must first inspire your employees. Invest heavily in training and mentoring. Explain the organization's goals so that everyone has the information and motivation to contribute. Nurture and reward the top 20% of your staff who produce 80% of the results, and actively weed out the bottom 10% who give you 80% of the headaches.
视员工为客户。要吸引更多的客户,你就必须首先吸引公司的员工。加大培训和辅导方面的投资。让每个员工都了解公司发展的目标,让他们充满不断前进并作出贡献的动力。培养和奖励公司中20%最优秀的、可为公司产生80%效益的员工,而把那最差劲的10%却带给你80%头痛的员工清除出去。
7.Commit to diversity and social responsibility. Get beyond your dreaded mission statement and make these values central to how you do business.
注意保持多样化及社会责任感。从那些讨厌的规化演说中解脱出来,而把你的价值观贯彻到怎样把公司经营得更好上面。
8.Make technology your friend. Technology can transform what your company sells, how it operates, and how it prepares for the future. Don't even try to ignore it. Use it to create new products, tap new distribution channels, and improve communication with your customers and partners.
与科技交朋友。科技可以改变你公司出售的产品、运作方式以及应对未来的方式。绝不要忽略技术的发展。你应该运用技术来创造新的产品,拓展更多的流通渠道,以及改进与客户、合作伙伴间的交流。
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