6. Say NO! When It's Unprofitable
6.当不划算的时候,说no!
You are in business for many reasons, but nearly everyone--founders and employees alike--is in it to profit. Not all profit is related to money, although young entrepreneurs should take note that consistent monetary profit does help your sustainability and your valuation. Sometimes a transaction can pay off in connections, exposure, learning, satisfaction or, yes, money. But when a transaction does nothing to better the people involved, then the word No! should be used.
你在商界是出于各种各样的原因,但几乎所有人进入商界都是为了盈利。并非所有的盈利都和钱有关。虽然年轻企业家必须明白持续的金钱盈利对你的可持续发展和价值的成长是非常有帮助的。但有时候一项交易也能让你在人脉、曝光率、知识以及满意度上获得回报。但是当一项交易对所有人都没有好处的时候,就该说no!
7. Say NO! When You Can't Meet Expectations
7.当你不能达到期望的时候,说no!
People are often optimistic about how quickly and how well they can get things done. Combine that hopefulness with the desire to please a customer, and you are left over-promising and under-delivering. Save yourself the mea culpa and say No! to what you know you can not do. Be accountable and manage expectations. Whatever you do, don't say yes to get the deal signed if you're assuming that, once the prospects are in the door, they'll have to adapt to your change in quality, timing or price. After they realize what's happened, few will come back to say yes and do business with liars.
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