国外研究发现：中国女人20岁最爱吃零食_时事

国外研究发现：中国女人20岁最爱吃零食

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We found that the snack industry in China has been growing at a steady clip of roughly 15% annual growth. It was worth more than 200 billion RMB in 2011, and it’s forecast to be worth 480 billion by 2018.

我们发现中国的零食产业正在以每年约15%的速度稳定增长。在2011年零食产业的规模已经超过了2000亿元人民币，预计到2018年，中国整个零食产业的规模将超过4800亿元人民币。

Is there any visible trend? What are the reasons behind that? What drive the growth?

是否有什么明显的发展趋势?是什么推动中国的零食产业发展?增长率的背后原因是什么?

Although growth is still significant, it has seen a steady decline in the past decade. Since 2004, the growth rates for sweets and chocolates have declined to about 10% currently, and similarly, instant noodles are down, although they still remain at roughly 20% annual growth this year. Fruit juice and soft drinks have seen their growth rates halved in the last three years. So as you can see, though the snack industry is still strong, it is suffering from an overall downard trend. As mainland Chinese consumers especially begin to have higher income and greater awareness of health issues, they are buying fewer prepared foods and snacks. Whereas five or ten years ago, instant noodles were a cheap source of nourishment, consumers now have more income to spend on better foods, and consume snacks mostly for instant satisfaction or energy.