AT two inches wide and one-third of an inch tall, a display ad shown on a smartphone isn’t much of a canvas for a creative marketer seeking to promote a product or service.
2英寸宽,1/3英寸高,智能手机上的这种广告展示并不能成为有创意的销售人员用来推销产品或服务的画布。
That’s one reason smartphones are not working well as a medium for many advertisers. The evidence is telling: advertisers are willing to pay much more to reach a thousand pairs of eyes gazingupon a computer or tablet than a thousand pairs looking at a smartphone screen.
这是智能手机并非广告客户的良好媒介的一个原因。证据显示,广告客户愿意花多得多的钱吸引1000名来自电脑或平板的用户,而非同样数量来自智能手机的用户。
“Size absolutely does matter, says Christine Chen, director of communication strategy at Goodby Silverstein & Partners, an ad agency in San Francisco. “If you look at the real estate available on a smartphone, it’s really sad compared to not just banner ads on the Web, but also to TV, print and outdoor advertising.
旧金山广告代理Goodby Silverstein & Partners的沟通策略总监克里斯汀·陈说:“尺寸绝对是个大问题。智能手机上的房产广告看起来远逊网上的横幅广告,以及电视、纸质和户外广告。
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