哈佛大学尼曼资讯实验室(Nieman Journalism Lab)主任约书亚•本顿(Joshua Benton),称苹果此举“令人担忧。“对于许多把移动广告作为商业模式的资讯公司而言,我认为,这一变化肯定会令其损失一大部分移动广告收入,周三他在一篇博文中上写道。
Ad-blocking has been available on the Mac version of Safari for several years but, if taken upby developers, the tool would mean users can choose to install an app that would block onlineadvertising and the tools used to target it on the iPhone’s browser for the first time.
几年来,Mac版的Safari浏览器一直可以拦截广告,但如果应用程序开发者也这么做将意味着,手机用户第一次可以选择安装拦截应用,在iPhone浏览器上拦截在线广告或用于精准投放广告的工具。
The planned update comes as Apple tries to re-establish its place at the heart of the media andentertainment industry with the launch of Music, a new all-in-one subscription streaming andradio app, and News, a slick magazine-style app showing a range of free content frompublishers that will compete with the likes of Flipboard and Facebook’s Instant Stories. Apple’sNews app will allow publishers to sell their own advertising or split revenues when using its owniAd tool.
计划作出上述变动之时,苹果推出了Apple Music和Apple News两款应用,努力重塑自己在媒体和娱乐行业的核心地位。Apple Music是一款全新的多功能合一的流媒体和无线电广播订阅应用。Apple News是一款精美的杂志式应用,可以展示来自出版商的大量免费内容,将与Flipboard和Facebook的Instant Stories等应用展开竞争。Apple News将允许出版商出售自己的广告,或者在使用iAd工具时与苹果分享收入。
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