马欣德拉廉价并非印度制造唯一优势_时事

马欣德拉廉价并非印度制造唯一优势

在位于孟买的办公室接受采访时，一头标志性花白头发的马欣德拉一如既往地喜气洋洋，但他正在艰难应对全球制造业的一场巨变，这个行业见证了自动化的迅速崛起、高科技产品的需求上升、受困于经济前景不确定和变化莫测的季风雨的印度国内汽车市场的激烈竞争。

“We [in India] are not where China was when it made its decision to go in for labour-intensive manufacturing. It was in the right place at the right time. It became the world’s supplier and grew rich on the back of that. I don’t think India has that opportunity — that is our biggest problem, he says.

“我们(印度)如今所处的境况与中国决定发展劳动力密集制造业时的情况不同。当时中国处于正确的地点和时机。中国成为了世界的供应商，并依靠这一点富裕起来。我不认为印度有这样的机会——这是我们最大的问题，马欣德拉说。

“The world is moving away from simply low-cost elements. Products today are products which require a brand, which require innovation, and which have a very strong element of both IT and services involved in them.

“当今世界，只看低成本元素日益行不通了。今天的产品需要品牌，需要创新，需要同时包含很强的IT和服务要素。

Mr Mahindra explains this in terms of Barbie dolls. In the old days, it was just a doll, but in the future it could be something robotic that walks and thinks — “intelligent Barbie — it sounds like an oxymoron, he says with a smile.