Luo Lan, from Analysys Enfodesk, a Beijing-based internet consultancy, said the case for asubscription-based service has yet to be proven.
北京互联网咨询公司易观智库(Analysys Enfodesk)的罗兰表示,推行付费制服务的理由还有待验证。
“Chinese viewers have very little motivation to pay for content online, and the advertising modelis not efficient in bringing profit. It is hard to say whether or not it will be a success, but atleast it is a path worth exploring, she said. “It really depends on the quality of the content andthe user experience.
她说:“中国观众为在线内容付费的意愿极低,而广告模式在盈利方面也不够有效。很难判断这种模式会不会成功,但它至少是一条值得探索的道路。真正的决定因素是内容的品质和用户体验。
Other analysts concur that quality of the content, rather than the nature of how it isaccessed, is the differentiating factor.
其他分析师也认为,拉开差距的关键因素是内容的品质,而不是内容的获取方式。
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