广告技术是一个蓬勃发展的行业。互联网市场研究集团eMarketer表示,预计2016年全球移动广告市场规模将超过1000亿美元,其中移动业务的比例将超过50%。Celtra在该市场只占非常小的份额,但规模却在不断增长。今年这家总部位于波士顿的公司将会为逾500亿美元的广告提供服务,预计实现3700万美元收入,几乎是2014年收入的两倍。
The rise of programmatic advertising, which uses automated computer systems andsophisticated algorithms to deliver ads across the internet, is another boon to Celtra.
程序化广告的兴起对Celtra来说是另一个福音。程序化广告是指使用自动计算系统和复杂算法在互联网上投放广告。
In some ways, the three founders make for an unlikely team. Mr Klanjsek studied architectureand design and previously worked in advertising. “I never had a desire to be anentrepreneur, he says plainly. “I just wanted to do advertising.
从某些方面来说,这3位创始人不太可能组成一支团队。克兰烈塞克学的是建筑和设计专业,早先从事广告设计工作。他坦率地说:“我从未想过当一名企业家。我只想做广告。
Ms Drolec also admits to being a reluctant entrepreneur and still talks enthusiastically aboutone day pursuing a career in social work. She also had reservations about starting a companywith her husband. “To be frank, I didn’t think that us working together would be [for] thebest, she says.
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