This is important for those whose job is to think about the threats, opportunities and changesthat might affect the business. It is not an either/or. You have to be immersed in the digitalworld too to know what it is doing to people’s behaviour.
对于职责就是思索可能影响业务的威胁、机会和变化的人来说,这很重要。这并非是个非此即彼的选择。你也必须沉浸到数字化世界中,才能了解它对人们的行为产生了什么影响。
Studies in the US show that those who still read a newspaper are higher-earning and better-educated.
美国的研究表明,如今仍然阅读报纸的人的收入更高、受教育水平也更高。
They are also generally older. But every now and then I meet a 20-something digital native whoreads print newspapers, too. I immediately assume they have a great future.
他们也普遍年纪更大。但是我也会不时地遇到一个20多岁的“数字化原住民在阅读纸质报纸。我会立马认为他们拥有一个光明的前途。
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