该发现表明,赶时髦的英国人利用社交媒体和博客征求大家的意见,然后再选择购买或者穿着什么样的衣服,这一趋势越来越流行。13岁的青少年中有三分之一尝试紧跟热潮。“社交试衣间导致的结果是,为了买一套衣服,28%的英国人至少花两个小时逛街,33%的人至少花两小时网购。
Behavioral psychologist Dr. Linda Papadopoulos said: 'These results are unsurprising as, although online shopping is becoming increasingly popular, many of us still rely on our friends' approval when purchasing new clothes or accessories.'
行为心理学家琳达•帕帕佐普洛斯博士说:“这个结果不足为奇,尽管网购日益流行,可很多人在买新衣服和配饰时仍然依赖朋友的认可。
With one in five of respondents admitting to taking selfies of their outfits when out, social media's influence on fashion choices is not just limited to pre-purchase. Two in five people confessed that they discarded an outfit that wasn't social-media proof and got under ten likes on Facebook and Instagram.
20%的调查对象承认,出门逛街时会在试衣间自拍,社交媒体对时尚选择的影响并不仅仅局限于买衣服之前。40%的人坦言,如果一件衣服在社交媒体上得不到认可,而且在脸谱和Instagram上的点赞量少于10个,他们就会扔掉这件衣服。
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