Their marketing power stems from three main vehicles, Footworks, where David's football related revenues are collected, the Beckham label, for endorsements, and Beckham Ventures, for Victoria's fashion business, the London School of Marketing's experts said.

伦敦营销学院的专家称，他们的市场动力来自三个主要领域：Footworks——大卫足球相关领域产生的收入、贝克汉姆品牌——广告代言收入、以及贝克汉姆投资公司(Beckham Ventures)——维多利亚的时装生意收入。

Current estimates put the value for Footworks at £150 million, the Beckham name at £70 million and Beckham Ventures at £60 million, they added.

他们补充说，目前估计步法公司价值1.5亿英镑，贝克汉姆品牌价值7000万英镑，贝克汉姆投资公司价值6000万英镑。

 

 

But while the elder family members have been the main contributors so far, the Beckham offspring are gaining ground with business dealings and marketing appeal of their own.

不过，虽然目前小贝夫妇是家族收入的主力，他们的子女也在商业活动及扩展各自市场人气方面攻城略地。

Sixteen-year-old Brooklyn has a 4.4 million-strong following on Instagram and has recently appeared on the cover of Miss Vogue.

【小贝一家到底多有钱？】相关文章：

★ 引进“银联” 伦敦丽思营收创记录

★ 微妙时刻的权力交接

★ 富人贷不到按揭怎么办？

★ 2012年最佳与最差广告创意

★ “幸福指数”有用吗？

★ 该不该说出真相？

★ 欧元区真有理由乐观吗？

★ 元宵节传说：点彩灯源于天帝震怒？

★ 卡尼——外来的改革者？

★ 专栏：欧元区未解体原因何在？