Fall in fanaticism
热度减退
Experts say that the fanatical demand for new Apple devices seen in previous years haswaned in the mainland market, thanks to the more adequate supply lines, the little change infunction compared to the previous models and the absence of the aura brought to theproduct by Steve Jobs, who was hugely popular in the country.
专家称,由于供应量的充足,相比前几代的功能更新减少,和在中国享有盛名的前总裁史蒂芬乔布斯为产品带来的光环褪色,苹果公司在大陆市场掀起的狂热开始消退。
Cheng of zol.com.cn said domestic competitors are also putting pressure on iPhone 6S and6S Plus sales, with local players such as Xiaomi and Huawei developing quality devices thatcater to local consumer patterns.
据中关村在线的陈主编分析,国内的竞争者们也为苹果新产品的销售带来了压力,比如本土品牌小米和华为现在正致力于研发符合本土消费者口味的高质量产品。
"The excellent manufacturing technology, good user experience and performance-to-cost ratiowill help domestic mobile phone manufacturers play a more important role in the local market,and even the global market," Cheng said. "This will inevitably put more pressure on Apple."
“优质的生产技术,良好的用户体验和更高的性能和性价比将帮助国内手机生厂商在本土市场上占据一席之地,陈分析道,“这将给苹果公司带来更大压力。
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