The article, titled, ‘The thrill of victory: Women and sport shopping,’ will be published in print early in 2016.

他们的文章《胜利的喜悦：女性与运动型购物》印刷版最早将于2016年发表。

O’Donnell and Strebel reported that these shoppers are not only competitive, but one of their goals is to outsmart the retail system.

奥唐纳和斯特雷贝尔在文章中指出，这类消费者不仅有竞争意识，而且他们的目标是要比零售商更精于算计。

As of right now the data only recognizes females in this new category, but the researchers are sure there are males out there with the same shopping behaviors.

目前这些数据只涵盖了女性消费者，但研究者们确信不少男性也有同样的消费心理。

Similar to an athlete reminiscing on their past achievements, a sport shopper can remember details of the bargain items in their closets, sometimes including the date of purchase and the sale and original price.

就像运动员会回忆自己过去的成就一样，运动型消费者也会回味买到特价品时的兴奋感，有时还能记起购买日期、折扣价和原价。

Another similarity between to two is, this type also develops a plan of action.

运动型消费者与运动员还有一个共同点：他们也在不断提升自己的行动计划。

Each shopper has developed a strategy behind every shopping endeavor.

【“只为享受买打折的快感”，你是这种消费者吗？】相关文章：

★ 婚姻新杀手： 美1/5离婚案与Facebook有关

★ “魔鬼交易员”不过是赌徒

★ 今年圣诞不寂寞 “扁平爸爸”相作伴

★ 中国要求俄罗斯解释炮击中国渔船一事

★ 为争“刘翔”使用权 耐克状告商评委

★ 微妙时刻的权力交接

★ 加媒抱怨“亚洲学生太多” 亚裔表示强烈不满

★ 引进“银联” 伦敦丽思营收创记录

★ 细数接吻的六大功效：今天你亲吻了吗？

★ 奥巴马对手言论未在中国引发强烈反响