This merger scenario points out a larger argument that the speaker misses entirely-that profit maximization is per se the highest ethical objective in private business. Why? By maximizing profits, businesses bestow a variety of important benefits on their community and on society: they employ more people, stimulate the economy, and enhance healthy competition. In short, the profit motive is the key to ensuring that the members of a free market society survive and thrive. While this argument might ignore implications for the natural environment and for socioeconomic justice, it is a compelling argument nonetheless.

　　Thus the choice to follow high ethical standards should not be made by thinking that ethical conduct is profitable. While in some cases a commitment to high ethical standards might benefit a company financially, in many cases it will not. In the final analysis, businesses might best be advised to view their attempts to maximize profits as highly ethical behavior.

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