31. Whats the authors purpose in writing this passage?
A) To show the inability of trains to compete with planes with respect to speed and convenience.
B) To stress the influence of the automobile on Americas standard of convenience.
C) To emphasize the function of travel agencies in market promotion.
D) To illustrate the important role of persuasive communication in changing consumer attitudes.
本文首段提出了美国铁路客运量下滑的问题。第二段分析原因,铁路客运量下滑主要是由于火车在便捷性和快捷性方面分别无法与汽车和飞机相媲美。最后两段说铁路客运公司的广告机构DDB Needham 通过广告宣传攻势,竭力将火车打造成为西部旅行的重要交通工具。划线部分就是要读的主要信息,黑体字是主要的标志性词语。
这是一篇典型的问题型结构模式的文章,其特点是文章的安排遵循提出问题――分析问题――解决问题的模式。这种文章的主旨一般落在文章的末尾处,即重心在分析问题和解决问题处。就本文而言,主旨主要是通过广告宣传改变客户态度,故选D。
5、实验型
Communications technologies are far from equal when it comes to conveying the truth. The first study to compare honesty across a range of communications media has found that people are twice as likely to tell lies in phone conversations as they are in emails. The fact that emails are automatically recorded-and can come back to haunt you appears to be the key to the finding.
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