A road safety campaign in Russia has come up with an inventive way to force drivers to slow down - by using topless women to carry speed limit signs.
俄罗斯一个道路安全宣传活动用颇具创意的方式让路上的司机减速:让裸胸美女在路边举着限速牌。
The scheme involves near naked women parading along the side of the road at accident blackspots.
该活动还包括让衣着清凉的女性在事故多发路段游行。
A trial showed that the idea significantly slowed traffic near a pedestrian crossing in Severny village, in the central Nizhny Novgorod region.
在下诺夫哥罗德区中心的塞弗尼村开展的公路安全活动试点结果显示,这一举措的效果还不错,车辆在经过人行横道时会减速。
Road safety campaign Avtodrizhenia, who staged the trial, said that 'most speeding drivers, the majority of whom happened to be men, slowed down to admire the female road safety assistants.'
本次交通安全宣传活动的发起人Avtodrizhenia说道:“大多数超速司机(主要是男性)会把车速降下来欣赏这些协助维持交通安全的女性。”
While the trial dates from 2013, the idea has been revived as part of a new national debate on reducing the 30,000 a year deaths on Russia's roads.
其实这项试点活动从2013年就开始了,但近来由于俄罗斯国内又在争论如何减少每年3万起交通死亡事故,这个创意又获得新的关注。
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