WASHINGTON, Oct. 1 (Xinhua) -- After getting a thrashing from Democratic candidate Hillary Clinton on the debate stage Monday night, Republican candidate Donald Trump is attempting to make a comeback with a new slogan: "follow the money."
The slogan is Trump's effort to go back on the offensive, as experts say the brash billionaire needs to make the election a referendum about Clinton, and as such needs to take all media and public focus off himself.
The slogan is a jab at Clinton's alleged corruption, and specifically her widely-reported pay-for-play scheme, whereby high-rolling donors to her Clinton Foundation were allegedly given special access to her while she was secretary of state in the first term of President Barack Obama.
"Everything you need to know about Hillary Clinton can be understood with this simple phrase -- follow the money," Trump said on the campaign trail earlier this week, in a soundbite that media has been airing over and over in the past couple of days.
"Trump's new slogan is an attempt to reestablish some of the momentum he gets from being seen as an outsider to Wall Street, Washington, and other parts of the establishment," Dan Mahaffee, an analyst with the Center for the study of the Presidency and Congress, told Xinhua.
Brookings Institution Senior Fellow Darrell West told Xinhua that the slogan represents an effort by Trump to change the conversation.
"The last week has not gone well for Trump. He performed terribly in the presidential debate and has struggled to regain the initiative," West said.
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