In 1983, 90 percent of the U.S. media was controlled by fifty companies; today, 90 percent is controlled by just six companies. Those six decide what Americans listen to and watch, and ultimately control their political choices.
But Americans are no fools; they're increasingly skeptical of their media. According to Gallup, Americans' trust and confidence in the mass media "to report the news fully, accurately and fairly" has dropped to its lowest level in its polling history, with only 32 percent saying they have a great deal or fair amount of trust in the media, down eight percentage points from last year.
Believing that Trump has received unfair or negative attention by the media, Republicans who say they have trust in the media have plummeted to 14 percent from 32 percent a year ago, the lowest in 20 years.
While mass media is supposed to serve the broader public, they have instead become pawns of interests groups.
In 1988, renowned linguist and political scholar Noam Chomsky co-authored a book with Edward S. Herman, in which he pointed out that the Western corporate media "manufactured consent" in the interests of dominant and elite groups in society.
With "filters" which determine what gets to become "news" -- including media ownership and advertising, he showed how propaganda can pervade the "free" media in an ostensibly democratic Western society through self-censorship.
In the case of the ongoing presidential election in the United States, Rasmussen Reports in mid October released a report, which finds that 56 percent of likely U.S. voters believe it's more likely that many in the media are working to get Clinton elected president.
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