Genuine snaps of super-rich youngsters posing with luxury items are paired with staged pics of people with more mundane things - and they've helped boost trade.

土豪少年真实炫富照与穷逼少年戏仿照对比展示，帮助肯德基增长营业额。

KFC has seen its already booming business given a welcome boost thanks to a hilarious and innovative advertising campaign which spoofs bragging rich kids.

多亏一项搞笑加创新的广告宣传——穷少年模仿富二代晒“炫穷照”，原本就蒸蒸日上的肯德基更是锦上添花。

The campaign, which aims to show you don't need lots of money to enjoy good food, involved gathering photos of privileged youngsters flaunting their wealth.

该广告宣传旨在向大众传达享受美食不需砸大钱的信息。为此，该广告收集了大量土豪少年炫富照。

Snaps depicting their luxurious lifestyles, showing them posing next to everything from diamond rings to private jets or exclusive sport cars are included.

这些照片展现了土豪少年们挥金如土的生活。钻石戒指，私家直升机，限量版跑车，都是他们拍照的陪衬。

Fast food giant KFC then invited Romanian teenagers to send in their own versions of the snaps.

于是，快餐业巨头肯德基邀请一群罗马尼亚青少年拍摄符合他们生活的“炫穷”照。

And they placed them side-by-side with the images of rich kids in a parody.

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