Chinese search and online services conglomerate Baidu will shutter its medical consultation service after a string of medicine advertisement scandals bit into the company’s reputation and revenues last year.
中国搜索与网络服务集团百度(Baidu)将关闭其医疗咨询服务。此前,百度曾在去年遭遇一系列医疗广告丑闻,伤及百度的声誉及营收。
The online consultation platform, Baidu Yisheng, will begin taking some of its services offline on March 10, with all services halting completely by April 1 as part of corporate restructuring, according to an announcement made on its official WeChat account.
根据百度官方微信账号发布的声明,作为百度重组的一部分,名为百度医生(Baidu Yisheng)的在线咨询平台将于3月10日开始将部分服务下线,并将所有服务在4月1日前关停。
Baidu narrowly missed revenue expectations in the final quarter of last year, as the Chinese search engine tried to reassure investors that the worst of its latest advertising scandal was behind it.
百度在去年第四季度的营收比预期略低。与此同时,这家中国搜索引擎公司试图让投资者相信,该公司最后一起广告丑闻影响最坏的时期已经过去。
In May last year public outcry and regulatory pressure forced Baidu to apologise for seeking to financially exploit medical information bulletin boards and said it would stop the practice on its Tieba, or Post Bar, site.
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