国内英语资讯: China Focus: New industry law means promising future for Chinese film_时事

国内英语资讯: China Focus: New industry law means promising future for Chinese film

CULTURAL CONFIDENCE

Zhang said that the law also plays a role in promoting Chinese movie exports to extend visibility and impact overseas.

Zhang was echoed by La Peikang, chairman of China Film Co., Ltd., who said that China should promote more movies overseas that tell Chinese stories.

La also emphasized "cultural confidence," telling good Chinese stories, attracting audience and ensuring the sustainable development of the film industry through regulation.

Although box office revenues account for just a small portion of China's GDP, Yin said, movies have immeasurable value for its national image, tourism, advertising, fashion and international trade.

Yin added that starting from World War I, films have been part of the development strategy of the United States. China's new law protects intellectual property and encourages film-related merchandise and licensing. These gestures "reflect the important role of movies in China's overall development strategy," said Yin.

REVENUES AND PRAISE

Quality movies cannot be made crudely for quick profits, said Yu Dong, CEO of Bona Film Group. Instead, quality movies are the result of cultural confidence and the spirit of craftsmanship, he continued.

Yu cited "Taking of Tiger Mountain," an action movie about a real-life Chinese undercover agent in northeast China after World War II. "It brought in both box office revenues and public praise," said Yu.