时至今日,吴已拥有两家微信小店(名字分别为“有间海淘”和“果真了得”),雇员不到40人,却坐拥60多万名客户,每月销售额达到了2百80万人民币(合约40万7千美元)。
Generating around 2.8 million yuan ($407,000) in sales per month, she is one of a growing number of women who are reshaping the gender balance of Chinese entrepreneurship through ecommerce.
作为中国与日俱增的女性电商企业家群体中的一员,吴无疑为推动中国企业家身份走向性别平等献了一份力。
“It’s not about how much power you have, or your knowledge or education or money. It’s about how creative what the merchant wants to provide to the customers is,” says Elvica Yu, CFO of the WeChat-integrated ecommerce software provider Youzan.
“无关权力,无关学问,无关教育,无关金钱。真正重要的是商家想要为顾客发挥自己多大的创造力。”微信电子商务平台供应商“有赞”的首席财务官俞韬如是说。
Yu says that unlike traditional ecommerce sellers who attract customers by spending on advertising and sponsored placement in search results, WeChat sellers develop their customer base through personal networks and creating shareable content.
俞表示,与传统电商不同的是,微信卖家通过个人网络和共享内容建立客户基础,而非花销在广告与占位优化上。
【外媒看中国:中国女人开网店,厉害到飞起!】相关文章:
最新
2019-01-07
2019-01-07
2019-01-07
2019-01-07
2019-01-07
2019-01-05