玩具不再专属儿童 “童心未泯的一代”崛起_公共英语阅读理解

玩具不再专属儿童 “童心未泯的一代”崛起

According to new research conducted by NPD Group, a retail analyst, sales of toys to adults have increased by almost two thirds over the past five years, and by more than 20 percent in just the last year. As a result, the ‘toys for adults’ market (which, by the way, is a careful Google search, best done at home) is now worth £300m – and said to be growing three times faster than the children’s toy market itself.

市场调研机构NPD的一项新研究表明，过去五年中，卖给成人的玩具数量几乎增长了三分之二，光是去年就超过20%。所以“成人玩具”的市场（顺便说一句，如果你要用谷歌搜索这个关键词，一定要小心，最好在家搜索）如今已价值3亿英镑（26亿元人民币），并且据说比儿童玩具市场的增长还快三倍。

As with most things, millennials are largely to blame. More than half of the ‘kidult’ spend comes from 18 to 34-year-olds, snapping up everything from £500 Scalextric sets to drones, Nerf guns and £2,00 Star Wars Lego models.

与很多其他事情一样，千禧一代是主要的责任人。超过半数的“购买儿童玩具的成年人”年龄在18到34岁之间，从500英镑的Scalextric赛车系列到无人机，从Nerf手枪到200英镑的星球大战乐高模型，无一不是他们抢购的对象。

For some it’s a chance to recapture the careless raptures of childhood, while for others it’s a chance to escape the hassle and hardships of adult life – akin to other ‘mindfulness aids’ like adult colouring books and dot-to-dot. For Willner, it’s both.